Industrial Auctioneers – Wolves in Sheep’s Clothing? Getting Naked About What I Really Do

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Purpose I read personal and business development books more than anyone I know. Really, I’ve given away more books than most folks have read.  Many put forth the idea that to be successful in business and happy in life, you must answer the question, “What is my PURPOSE?” I struggled with this for years…could my “purpose” really be to close manufacturing companies? Imagine me at a cocktail party trying to explain what I do for a living. “Oh, so you’re the grim reaper,” was the typical response. This made me restless to the core, and a bit unsettled.

Years later I went through a Jack Canfield business-training course, (on a side note, I highly recommend this).  In that course I was required to clearly define my “purpose.”  Through a series of questions asked by my trainer…the answer changed, or should I say evolved.  Through this course I realized that my mission or purpose was to use my creative abilities, interpersonal skills and independent spirit to help people and companies move through life transitions and empower them to improve their own lives.  Cashing people out of their machine tools was simply the skirt and leopard print heels my “purpose” happened to be wearing at the time.   But…my newly found realization got me thinking.  How else do manufacturers need to “transition,” and how could my company help them do it?

I also wanted to change the perception of industrial auctioneers.  A few phrases came to mind when Manufacturing Company Lifecycle describing my industry like, “Wolf in Sheep’s Clothing,” or “Wham Bam, Thank you Ma’am.”  Stop laughing….we all know it’s true! How could I be different? Out of an authentic desire to do more, and truly help the industry in which I, and my team make a living, new ideas were birthed to forge long-term relationships. We realized that our customers, (buyers) of today, were our clients, (sellers) of tomorrow. We wanted to be able to do more than just auction them into retirement.  What if an auction was not the best thing for them? We set out to provide services for the entire lifecycle of a manufacturing company. Without a strong manufacturing sector, we would not exist. We have a vested interest in the success of the industry.

Cocktail parties are much more interesting these days. What do I do? I own a group of companies that provide services for every phase of a manufacturing company’s lifecycle including:

  • Machinery & employee location services
  • Website Development & Social Media
  • Mergers & Acquisitions
  • Certified Appraisals
  • Industrial Real Estate Brokerage
  • Equipment and Business Financing
  • Online Machinery and Tooling Auctions

The addition of services to help the industry ensures our success and that of our clients.  How you ask? We’ve taken the time and effort to develop products and services to help manufacturers grow. Because of this we have a constant stream of customers in need of equipment, customer lists, product lines and ongoing companies.  As a result, when we need to sell the assets of a manufacturing company, whether it is their equipment or the entire company, we can easily match them with our other customers for the mutual benefit of both parties. In our effort to elevate the level of service to the manufacturing industry, we now find ourselves with a “community” of businesses in various phases of growth.  We help them “transition” from a brand new manufacturing business, to one that has a solid foundation and web presence.  We help them transition to a different level of growth by finding needed capital Accelerated Auctioneers equipment, financing and employees.  We help them transition by acquiring customer lists, product lines and other companies.  We help them transition into retirement by selling their ongoing businesses, machine tools and industrial real estate.  As a result we’ve slowly transitioned from being a “one hit wonder,” industrial auction house, to a valued service provider to the manufacturing industry.

A “wolf in sheep’s clothing?”  I don’t think so!  How about a “Sheep in wolf’s clothing?”  I think I like that better!   Helping manufacturers make needed transitions, whether it’s selling one piece of equipment to gain some needed cash-flow or selling a multi-million dollar business, it’s what I do.  It’s what we do, my entire team.  Here’s the naked truth, this is a skirt and leopard print heels I am proud to wear!




Fran Brunelle is an industrial auctioneer with almost 20 years experience, a manufacturing business broker, licensed real estate broker specializing in industrial properties, a real estate auctioneer, certified appraiser and author.  Fran has established several corporations that provide services to the manufacturing industry.   The “Accelerated Group of Companies” provides tools and services to help manufacturers grow and exit strategies to maximize dollars when they are ready to retire or sell their manufacturing business.  The group of companies that Fran Brunelle has established includes: – Provides Online Industrial Auction Services, Used Equipment Auctions, Capital Equipment Auctions, Plant Liquidations, Industrial Plant Cleanout Services, Used Machinery Location Services, Certified Machine Tool and Equipment Appraisals, and more. – Specializes in Manufacturing Business Brokerage and Mergers and Acquisitions.  We help manufacturers develop exit strategies to maximize retirement dollars, and successful manufacturers expand through acquisition of other manufacturing companies, product lines and customer lists.  Manufacturing Companies for sale throughout the United States are listed on this site. – Provides Industrial Real Estate Brokerage Services, Online Real Estate Auctions, Sealed Bid Real Estate Auctions and complete industrial facility cleanout services. – Provides funding for products made in the USA, and engineering/manufacturing educational needs through Crowd Funding. – Provides web development and social media services for manufacturers at under-market rates.

Fran Brunelle is a contributing author to: - A site that provides the latest manufacturing news, statistics and opinion.   It also provides information on how to grow a manufacturing business, and what to do if you are a manufacturing company that needs to close. - Provides the latest information on social media and web development for manufacturers.  It gives manufacturers tips and tricks for boosting their web presence.

About Frances Brunelle

Fran Brunelle is an industrial auctioneer with 20 years experience, a manufacturing business broker, licensed real estate broker specializing in industrial properties, a real estate auctioneer, certified appraiser and author.

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