Pinterest. What Is It?
It’s a social network that allows users to visually share, curate, and discover new interests.
Pinterest users can “pin” practically any photo or video. Every “pin” can include a description generated by the pinner. These photos or videos get “pinned” onto themed “boards” that the user creates. These pins are shown on the main Pinterest page, newest to oldest to the followers of that user.
Take a look at our Pinterest page and boards…
Little Bit More About ‘How?’
In addition to a user originating a pin, a Pinterest user can also do stuff with other users’ pins. If you’re interested in a pin you have actionable options, 3 to be exact.
What 3 Things Can You Do?
When hovering over a pin, three options appear: “repin”, “like” and “comment.” You can choose to repin; in other words, pin the image to a “board” of your own. You can “like” the pin, which is simple enough; you’re saying, “Hey, I like this!” And finally, you can comment on the pin.
Pining Over Pinterest
Pinterest is where people assemble their ideas, interests, and wants, which makes it a powerful emporium for marketing your manufacturing business.
Why Should You?
This is the crux of this article for you and your manufacturing business, so listen up!
- What’s important to know is that EVERY pin links back to its original source(s). If the pin’s origin is your website, then that translates into more eyes on you.
- Users get notified when there is interaction with their pin. When pinners that share a commonality with you see your activity (commenting, liking, repinning) with their pin(s), they may be more inclined to check you out!
- Video pins can be watched right in Pinterest, which is great for expanding your views and growing your YouTube presence.
- Pinterest isn’t chatter-y! Unlike Facebook or Twitter, Pinterest is less about dialogue and more about sharing. More sharing = more shared. Well, you get the idea.
- Pinterest activity can be linked to your Facebook and Twitter profiles upping the ante for social media success by extending your activity across multiple social channels thus instigating traffic.
Don’t Just Take My Word For It
Let’s back up some of this goodness with some statistics.
In one month the number of visitor’s to Pinterest increased 155%.
Pinterest beat YouTube, Reddit, Google+, LinkedIn and MySpace for referral traffic in January according to Shareaholic’s Referral Traffic Report.
A Bizrate Insight’s study found that “69% of online consumers who visit Pinterest have found an item they’ve purchased or wanted to purchase as compared to only 40% of online consumers who visit Facebook.” The study indicated, “Pinterest also appears to be the stronger vehicle for brand association.”
A Shareaholic study finds: As of January 2012, Pinterest accounted for 3.6% of referral traffic.
A call-to-action pin description sees an 80% increase in engagement, a Pinerly study found.
A Wayfair analysis found that Pinterest referrals spend 70% more than visitors referred from non-social channels, including search, according to industry reports.
Hubspot.com a pioneer in inbound marketing, announced that, “Pinterest is already driving more referral traffic than Google+, and we’ve only just begun using it.”
Beyond a Brief Encounter
Now that you’ve become somewhat acquainted with Pinterest, you can look forward to my next installment that will discuss Pinterest best practices as well as the basics of using Pinterest for your manufacturing business.
Therese Yacenda is the Social Media Manager at Accelerated Buy Sell, Inc. and Manufacturing Web Solutions as well as a contributing author to the blog. She orchestrates the social media landscape for the “Accelerated Group of Companies” that provides tools and services to help manufacturers grow and exit strategies to maximize dollars when they are ready to retire or sell their manufacturing business. Accelerated’s group of companies that provide services to the manufacturing industry includes:
www.AcceleratedBuySell.com – Provides Online Industrial Auction Services, Used Equipment Auctions, Capital Equipment Auctions, Plant Liquidations, Industrial Plant Cleanout Services, Used Machinery Location Services, Certified Machine Tool and Equipment Appraisals, and more.
www.AcceleratedMfgBrokers.com – Specializes in Manufacturing Business Brokerage and Mergers and Acquisitions. We help manufacturers develop exit strategies to maximize retirement dollars, and successful manufacturers expand through acquisition of other manufacturing companies, product lines and customer lists. Manufacturing Companies for sale throughout the United States are listed on this site.
www.AcceleratedRE.com – Provides Industrial Real Estate Brokerage Services, Online Real Estate Auctions, Sealed Bid Real Estate Auctions and complete industrial facility cleanout services.
www.IgniteMfg.com – Provides funding for products made in the USA, and engineering/manufacturing educational needs through Crowd Funding.
www.MfgWebSolutions.com – Provides web development and social media services for manufacturers at under-market rates.
Therese Yacenda is a contributing author to:
blog.AcceleratedBuySell.com - A site that provides the latest manufacturing news, statistics and opinion. It also provides information on how to grow a manufacturing business, and what to do if you are a manufacturing company that needs to close.
MFGWebSolutions.com/blog - Provides the latest information on social media and web development for manufacturers. It gives manufacturers tips and tricks for boosting their web presence.